Work

Big stages or small budgets.
Same energy.

From $100m relaunches to a brand’s first press release, here’s a selection of the work I’ve led.

Carnival Cruise Line

Brand awareness from 37% to 80% in Australia, then a $100m relaunch in the US that delivered 50-year sales highs.

A new brand character, new formats and brand awareness restored to its highest level nationally. Three marketing awards.

A consulting team doubled from 100 to 200 in six months, by treating recruitment like a customer campaign.

From one press release to UK Marketing Lead in 12 months, with no brief and no set budget.

Some of the bigger, brighter moments from my back catalogue.

Carnival Cruise Line, US

Carnival Cruise Line: Meet the Fun Ones, 2019 brand campaign

50-YEAR SALES HIGH

Carnival Cruise Line, North American relaunch after Covid

Strategy, national ATL brand campaign and health and safety messaging roll-out

Fentimans

+6 POINTS BRAND AWARENESS

Fentimans, highest brand awareness ever nationally

After launching the new brand campaign

Fentimans: Meet Fentiman, the brand’s new character, on streaming TV

Fentimans: brand campaign, out of home

Carnival Cruise Line, Australia

37% to 80% brand awareness

Carnival Cruise Line Australia, in under four years

Carnival Cruise Line Australia: Funbelievable brand campaign

Let’s talk

I like coffee. So let’s set one up and make a plan.