Fractional Marketing Director | Marketing consultancy
Big Brand Energy.
Whatever the size of your challenge.
Senior, hands-on marketing leadership with a challenger mindset. I’ve led $100m campaigns and built brands on a shoestring, so whether you’re a growing business making your first marketing hire or a household name that needs to rewrite the script, I’ll jump in, find what’s holding you back and fix it. I set the strategy, then roll my sleeves up and make it happen, building teams that are happy as well as high-performing.
Run an agency? Meet the Client in the Room →
Trusted by
The energy of a challenger.
The experience of a CMO.
Challenger mindset
I’ve spent my career on brands that had to outthink bigger rivals: launching Carnival in Australia against a market leader with four times our budget, and making a 120-year-old Fentimans unmissable again on a modest one. I help brands stand out, be brave and take the right level of risk.
Senior and hands-on
30 years' experience, agency and client side, across the UK, Australia and the US. I set the strategy, then roll my sleeves up and make it happen, with a team that’s happy as well as high-performing.
Any size, any stage
From recruiting a growing tech business’s first marketing hire to a $100m brand relaunch across North America, I scale to what you need, whether that’s a few days a month or a single, focused fix.
Senior marketing, switched on where you need it most.
Every business is at a different stage, so there’s no one-size-fits-all. These are the ways clients most often bring me in.
Fractional Marketing Director / Brand Director
Senior leadership on retainer, without the cost of a full-time hire.
Brand Growth Advisor
Find out what’s holding your brand back, and where the growth is.
- ●Brand audit and opportunity
- ●Positioning and proposition
- ●Distinctiveness: owning what makes you different
Strategic Project Support
Senior thinking and hands-on delivery for the projects that matter most.
- ●Large-scale or high-risk projects that need a senior eye
- ●Launches, rebrands and new product development
- ●Bringing in and briefing the right specialists
Team & Agency Capability
A marketing team and agency roster that’s fit for purpose, and happy.
- ●Restructures, realignment and steadying a team through a difficult period
- ●Auditing what’s working and what’s not
- ●Recruitment, from job spec to hire
- ●Agency reviews, pitches and scopes of work
Every engagement is different, shaped around what you need and priced on the value it delivers.
Simply stuck? Book a Power Hour - £250 + VAT
A sharp, focused hour to unstick a problem, from what to say on social to naming a new product or bringing a business idea to life.
If a project needs more than me, I’ll bring in the right people. I have a trusted network of specialists, from creatives, researchers and project managers to agencies large and small.
Big stages. Small budgets. Same energy.
Carnival Cruise Line
Brand awareness from 37% to 80% in Australia, then a $100m relaunch in the US that delivered 50-year sales highs.
View case study →
Fentimans
A new brand character, new formats and brand awareness restored to its highest level nationally. Three marketing awards.
View case study →
Opencast
A consulting team doubled from 100 to 200 in six months, by treating recruitment like a customer campaign.
View case study →
Millbio
From one press release to UK Marketing Lead in 12 months, with no brief and no set budget.
View case study →Kind words
What people say
Jayne has given Panvivo GLP1ve a clear position, put Millbio in the trade press and given new bakeries reasons to try our products. She tells you what the business needs, and then she does it.
Founder & Chairman, Millbio
She brought energy, creativity and real impact that enabled us to double our consulting headcount from 100 to 200 people over 6 months.
Chief People Officer, Opencast
Jayne has brought her creative mind and vibrant spirit to some of the commercial challenges we have in our business... a quick thinker who can zero in on issues with great focus to get plans off the ground swiftly.
Founder & CEO, TrendBible
Jayne is an experienced marketing leader who’s not afraid to challenge the status quo... always focused on driving performance and delivering results, with a focus and intensity that is rare to come by.
Brand & Partnership Marketing, Carnival Cruise Line
A key trait Jayne has is the ability to calm tense or difficult situations or briefs, recalibrate and reapproach from a more insightful angle.
former direct report and later agency partner, Carnival Cruise Line
Jayne is the great combination of big picture thinker and hawk-eye for detail... an asset to any business looking for marketing smarts and business nous.
Loyalty Consultant, Telstra
Something fun: watch An Unusual Reference 🎬
As featured in
Awards, recognition and networks
For agencies
Run an agency? Book the Client in the Room.
I’ve sat on both sides of the table. I’ll tell you how your pitch, your creds and your team really land with clients, and help you win more of the work you want. From a Power Hour to a Lost Pitch Review.
Meet the Client in the RoomLet’s talk
Time to bring some energy.
I like coffee. So let’s set one up and make a plan.
Book a coffee