About
Candid and
can do.
I’m Jayne. An award-winning marketer and Fellow of the Chartered Institute of Marketing, with 30 years’ experience across the UK, Australia and the US: 15 years agency-side and 15 years client-side.
Big brands.
Growing businesses.
Same energy.
I started out in data and direct marketing agencies in London, working on Tesco Clubcard, O2 and the Department of Health, with a spell client-side at Shell, then moved to Sydney to lead accounts including Vodafone, UNICEF and Foxtel.
After 15 years agency-side, I crossed the table, first at Telstra and RSVP, then helping launch Carnival Cruise Line into Australia. I moved to Miami to lead the brand across North America through Covid, then came home to the UK, settled in the North East, and made 120-year-old Fentimans unmissable again as Director of Marketing.
Today I work fractionally with growing businesses. I’ve recruited a tech consultancy’s first marketing hire and built its first marketing plan, put Millbio’s new ingredient on the map as its UK Marketing Lead, rebuilt Opencast’s marketing team through rapid growth, and kept TrendBible’s commercial team on target as interim Commercial Director.
2000
London, agency-side, then Shell
2006
Sydney, agency-side, then Telstra and RSVP
2013
Carnival Cruise Line, Australia
2019
Carnival Cruise Line, Miami
2022
Back to the UK: Opencast, TrendBible, then Fentimans
2025
Fractional Marketing Director
How I work
A proud generalist.
I’m an ideas person who turns creative sparks into practical plans. I’ve led brand, PR and crisis comms, social, digital, trade, loyalty and new product launches, across cruise, drinks, telecoms, government, dating, subscription TV, pharma, tech and food ingredients. Ideas that work in one category often unlock another.
High-performing, and happy.
There’s no point in an A-team that burns out and leaves. I build teams that deliver and enjoy it, whether that’s steadying a team through Covid, settling a business after high turnover, or rebuilding a team’s confidence.
What my teams say
Jayne is one of those rare talents... intuitive enough to lead a brand through some of the choppiest waters it’s encountered (a cruise line during a global pandemic)... Jayne has made me a better manager and a better employee.
Senior Social Media & Influencer Marketing Lead, Carnival Cruise Line
She’s mastered ambition with realism and flexibility... I’ve always admired her knack for hiring the right people for roles, and she is well liked and respected by her team.
Senior Brand Manager, Carnival Cruise Line Australia
Jayne is a rare combination of creative brilliance and a get-things-done attitude... a fantastic team director, able to inspire and motivate people to reach ambitious goals.
Digital Lead, Carnival Cruise Line
To say that I learnt a lot during this period is an understatement... A complex idea or campaign was always taken in her stride, and the whole team were supported and inspired.
Digital Marketing Manager, Carnival Cruise Line Australia
She brings energy, creativity and enthusiasm to her team and is an inspiring manager!... Her ability to juggle a million things at once is a force to be reckoned with.
Marketing Manager, RSVP (Fairfax)
Jayne was the most amazing manager I have ever had... She was always helping me grow and develop... I hope one day I may have the opportunity to work in her team again.
Marketing Specialist
Pods, panels and more.
Recent talks and panels
- Making Media Work Harder, with Big Budgets or on a Shoestring: The Future of Media, Manchester
- The Advertising Pays 2025 Report: Lead North panel, The Advertising Association
- Fentimans: Brewed in Hexham, Enjoyed All Over the World: MadFest, MadUpNorth
- What Retail Trends Are Worth Paying Attention To: Prolific North
- AI in MarTech: North East marketing forum panel
Listen: Original Thinking (O.agency), Only Connect (Bonded), Shiny New Object (Automated Creative)
Something fun
An unusual reference.
Giving back.
In the industry
- Mentor on Fabric’s coaching team, supporting marketers from career-starters to Marketing Director level, and a founding member of Fabric’s The Boardroom cohort
- Regular awards judge, including the North East Marketing Awards, Prolific North, the Effies, Mumbrella, AdNews and the Australian DMA
- Member of The Slice, the network for fractional leaders
Further afield
- Mentor with Big Brothers Big Sisters in the US
- Volunteer on a UNICEF high-value donor trip to Bangladesh, supporting a polio project
- Teacher and volunteer on a water project in Zimbabwe
Let’s talk
Time to bring some energy.
I like coffee. So let’s set one up and make a plan.
Book a coffee