Product Marketing
Working with Product leads on GTM strategies for new products and how to integrate product into Brand work as RTB and proof points.
- Working with product and operational leads to build narrative for product launches.
- Competitor and Customer Insights and Research.
- Defining value Proposition, Positioning and Messaging Strategies.
- Naming projects – ideation, exploration, branding, legal clearance (Ships, Restaurants, Bars, Casino and more).
- Branding and Toolkits for new products and services.
- Integrated campaigns across Owned, Earned and Paid channels.
- Product testing and seeding strategies with Influencer Panels.
- Stakeholder roadshows to roll-out toolkits and guidelines.
Career has included working with brands as diverse as Cuscal, on the RediATM relaunch in Australia, new biscuit launches for Arnott’s and more recently Carnival Cruise Line.
At Carnival, working on new ship launches, private destination development and branding and many diverse product verticals. Includes Entertainment, Casino, Spa, Retail Shops, Hotel Operations, Youth Operations, Dining & Bar Operations, Technology platforms (web assets, apps and facial recognition tech) and even the first roller-coaster at sea.
2020: Carnival Cruise Line.
Private Destination Promotion - SMILE at Half Moon Cay.
2020: Carnival Cruise Line.
Social Media Extension for Private Destinations.
Ted The Donkey at Half Moon Cay.
2020: Carnival Cruise Line.
Facial Recognition Technology Branding, Covid Health & Safety.
