Brand
Delivering brand campaigns agency and client side, globally, for more than 20 years. Most recently leading the Global Brand Marketing for Carnival Cruise Lines, in the U.S
- Strategy & Communications planning.
- Senior Stakeholder & Board level sell-in.
- Working with Product leads on GTM strategies for new products and how to integrate product into Brand work as RTB and proof points.
- Budget creation and management.
- Creative & Media Briefing.
- Complex Production Management for large-scale Film, TV, Video, Digital, Social, Owned Assets.
- Media Planning.
- Large Media Integrations with TV & Digital Properties.
- Strategic Partnerships – identifying new partners, contracts and relationship management.
- Agency and internal Creative team over-sight.
- Brand, Advertising and Consumer Research & Insights.
- Branding for new products and services ( belong to a master brand).
- Brand Guidelines and Toolkits.
In 2013 I joined the team that was setting up Carnival Cruise Line in Australia. As Marketing Director, I established Carnival as No. 2 cruise brand for Awareness in Australia in less than 3 years. By 2017, had achieved 80% Brand Awareness after just 5 years in the market.
In 2019, I was invited to lead the Brand team for Carnival in the U.S.
With a background in digital and direct, I have also produced Brandtail campaigns – advertising and promotions that deliver the brand message and evoke emotion, but also include strong call to actions to purchase.
2021/22: 'Funderstruck' Brand Campaign, 30 sec Film, Carnival Cruise Line – U.S nationwide.
2021/22: 'Funderstruck' Brand Campaign, OOH, Carnival Cruise Line – U.S nationwide.
