As an agency veteran, I continue to enjoy the creative process and working with agencies now. I pride myself on great agency-stewardship and creating a positive agency/client relationship. 

I have worked with and for leading agencies in the UK, Australia and the U.S.

For close to a decade in London, I held account management roles at top direct, digital and creative agencies including Iris, TMW Unlimited and the legendary ehsBrann.

I continued my agency career in Sydney, firstly leading the Vodafone account at RMGConnect ( formerly the direct and digital arm of JWT) and then at CX agency MercerBell (now known as Performics MercerBell) one of Australia’s most highly regarded independent agencies.

As Group Account Director at BMF Sydney, I led the challenging FOXTEL direct and digital business. Before becoming Client Services Director for Social Soup, an Influencer, Social Media and Word of Mouth agency – leading the way before the influencer category exploded. 

As a Brand/Marketing & PR Director, I have worked with some of the world’s biggest and brightest agencies – as the lead client, managing contracts, the team and output.

Having been on ‘the other side’ I understand agency processes, have empathy but also know how to get the best from the teams and the work.

I thoroughly enjoy the Creative briefing and evaluation process and also guiding my team and the agency team on best practice on account management and production. 

As well as big Brand agencies including Anomaly, I’ve worked with media agencies Mediacom, Initiative and PHD, plus Fleishman Hillard PR as well as many boutique and specialist specialist agencies (SEO, Social, Influencer, Digital etc).