Social Media

Diverse experience in Social Media – from Client Services Director at Social Soup, a leading Social and Influencer Marketing agency in Sydney to leading the Social Team at Carnival Cruise Line in Australia, and in the United States.

Openly – I am not ‘on the tools’ as a social media manager but I have run teams of social creatives, managers, analysts and agency teams. The teams responsible for Facebook, Twitter, Instagram and Tik Tok. My teams are hands-on working with platforms such as Sprinklr (for community management, analytics) and using tools like Pixly for UGC capture. 

I have run campaigns with Influencers and Creators across platforms; from 1,000 person mico-influencer panels, creating word of mouth for a new FMCG product (Arnott’s Shapes biscuits) to using influencers for behavioural change campaigns (Pfizer, Lipitor). I have also created and designed Influencer campaigns for cruise.

  • Social Media strategy and brief writing.
  • Social Media Audiences – communications and channel planning.
  • Tone of Voice Work.
  • Owned, Shared and Paid campaign oversight.
  • Creative oversight and engagement strategies.
  • Sign-off on social media calendar development.
  • Ideas to help brands ‘jump into ‘ cultural moments.
  • Trend hacking and real-time social media.
  • Creation of social media playbook.
  • Social media for events.
  • Influencer & Creator campaign design.
  • Building new communities.
  • Regular work with social media teams, agencies and influencer agencies.

2020: Social Media Playbook Development and Tone of Voice work, Carnival Cruise Line.

2020: Reaching new audiences, via Tik Tok, Carnival Cruise Line.

@carnival

Today’s mood when it’s Mardi Gras’ naming ceremony! #ChooseFun #CarnivalCruise #Cruise #Vacation #traveltiktok

♬ original sound - SPANKY YNVS

2020: Back To Fun, with Chief Fun Officer Shaquille O’Neal on Tik Tok, Carnival Cruise Line.

@carnival

One more real quick opera song from our Chief Fun Officer @shaq. Try to beat this performance with a duet of your own. #ChooseFun #Carnival

♬ Back to Fun Anthem - carnival

2020: Shaquille O’Neal, The Pumpkin Ball.

Guest Engagement Content during Covid Pandemic and ship pause, Carnival Cruise Line.

2018 - Little Carnival:
Social & PR content to launch Australia’s newest ship.
The challenge of selling a ship before the ship arrives in the country. Build a mini replica and ‘sail’ it around the country.