Partnerships

From working with A-list Brand Ambassadors, celebrity chefs and sports teams to high profile television program integrations. 

Experience setting up strategic charity partnerships, including the ‘Wiggle for Westmead’ program for Carnival Cruise line to support The Children’s Hospital at Westmead in Australia. In the U.S I have created marketing programs to support St. Jude Research hospital.

  • Contract set-up and management.
  • Partnership budget, scheduling, service days and ensuring ROI.
  • Relationship management, working with managers, talent agencies and direct with talent.
  • Management of personal appearances and shoots with high profile celebrities (even their dry cleaning and green room set-up, thanks Shaq!).
  • Campaign development, creative approvals.
  • Sports partnerships – with extensive stadium branding and in-game activations.
  • Database building initiatives.
  • Contra-deals with uncontracted partners.
  • Corporate social responsibility and building contracts with fundraising commitments built in.

I have worked with Shaquille O’Neal (and his mum), Guy Fieri, Miami Heat, New Orleans Saints, Dr. Seuss Enterprises, Family Feud, Hasbro, St Jude Children’s Research Hospital, Emeril Lagasse, Robert Earl (Planet Hollywood, Guy Fieri Flavortown), Pepsi’s Superbowl promotion, Wheel of Fortune and many more.

To relaunch Carnival Cruise Line, post pandemic – negotiated and activating a $5mil USD sponsorship (with Disney) at Times Square, New York for New Year’s Eve 2022 – New Year’s Rockin’ Eve with Ryan Seacrest, the Countdown Clock and the Ball Drop at One Times Square. 

Shaquille O’Neal, for Carnival Cruise Line.

Brand Ambassador, Advertising, Personal Appearances and Marketing for restaurant integrations.

2020 Wheel of Fortune, for Carnival Cruise Line.

Week-long integration, in-show prize spots, custom studio set, digital exposure and sweepstakes.

2018 Illumination Studios, for Carnival Cruise Line (Australia).

The Grinch Movie.

Minions.

Contra-deal to use IP and reciprocal sweepstakes, cruise giveaways and cinema tickets.

Emeril Lagasse, for Carnival Cruise Line.

Marketing promotions to support the American Celebrity Chef’s restaurant partnership.

Guy Fieri, for Carnival Cruise Line.

Advertising, Personal Appearances and Marketing for restaurant integrations.